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Best Practices for Using Stock Photos When Blogging
This post is part of the Branded Blogging Series, which features tips on how to learn from the successes of some of the most innovative and successful brand blogs. If you’re a blogger — especially one...
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Where Credit Is Due: AmEx Is Card King on Twitter
This post is part of the Twitter for Brands Series, which features winning strategies from the top brand pages on Twitter and provides tips on how to emulate their successes. American Express has been...
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ReadrBoard: Getting Past ‘Like’
How many times have you had the experience of being on Facebook and wishing there was a “dislike” button? Or some alternate way to react to something beyond clicking the infamous thumbs up? That’s the...
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BlogWorld NYC 2012: The Future of Content
BlogWorld and New Media Expo 2012 in NYC was a who’s who of social media, a plethora of blogging and content techniques and tools, and a look ahead at the future of new media. The Content Strategist...
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4 Steps to Finding the Right Audience for Your Content
What comes first: the content or the audience? When it comes to developing a content vision for a brand, content marketing pros say it’s crucial to intimately know who the reader is first, so the...
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Chobani’s Healthy Content Mix is Good for Business
Don’t call them a yogurt company. With nearly 600,000 Facebook fans, over 45,000 Twitter followers, a super active Pinterest and Instagram audience, and a lively blog, there’s no doubting that Chobani,...
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How to Develop a Great Branded Podcast
Before John Lee Dumas became a well-known podcaster in the business world, he was simply an avid podcast listener. He had no background in radio, but he did have a unique idea — to interview a...
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How Dove’s Real Beauty Video Touched a Nerve and Went Viral [VIDEO]
Dove’s Real Beauty Sketches video has been viewed more than 27 million times in the past 10 days. In keeping with the spirit of its Real Beauty campaign, Dove commissioned a FBI-trained sketch artist...
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Content Marketing the Buzz Among Journalists at ASJA
What do traditional journalists have to do with content marketing? Quite a bit, according to the panel, “The Inside Scoop on Finding Content Marketing Work” at the annual American Society of...
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Best Branded Content: Duracell’s Incredible Story of the Seahawks’ Deaf Fullback
The Seattle Seahawks are national news after their victory in the NFC Championship game, which means the whole team gets to share in the spotlight that Derrick Coleman has been enjoying for the past...
View ArticleAJAX Social Wipes is a Squeaky-Clean Case Study in Useful Content
How do you create social media buzz when you don’t even have a brand Twitter or Facebook account? You try to encourage people to stop following other brands! Okay, maybe that’s too sinister a...
View ArticleBrands Embrace Facebook ‘Look Back’ Parodies
For Facebook, what started as a thank-you note turned out to be branding gold. As a sign of gratitude to its more than 1 billion users, Facebook recently launched the Look Back video app on its 10-year...
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Best of Branded Content: The Hipster Tax Crisis
As it turns out, creating a content strategy to reach Millennials might be ridiculously easy. Just make fun of hipsters. That’s what H&R Block is doing with their new branded content campaign,...
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Ban Bossy Campaign Shows Branded Content Who’s Boss
Strong women often get called one of the “b” words. There’s the one that means female dog, and then there’s “bossy,” a word FaceBook’s COO Sheryl Sandberg is trying to remove from our collective...
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Best Game of Thrones Branded Content
With the return of HBO’s mega-hit “Game of Thrones” less than two weeks away, it’s safe to say branded content is coming! In fact, it’s already here. Here are a few companies that have “taken the...
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The Chalice Symphony, and Other Beer Content to Consume Responsibly
If you’ve ever watched TV, you know beer commercials are ubiquitous. Since there are so many brands and so many drinkers, it’s no surprise that our favorite brews are also starting to serve up a few...
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These 3 Headline Trends Will Make You Forget All About ‘What Happens Next’
News organizations have always used sensational headlines and yellow journalism to sell papers, so it’s no surprise digital publishers now take a similar approaches. But instead of farming out newsboys...
View Article3 Brands That Make the Boring Absolutely Awesome
Brands that sell “sexy” products have it easy, right? It can’t be all that hard to make fast cars, cool technology, and caffeine-infused energy drinks exciting. But what if your brand has the challenge...
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Best Branded Content: Silicon Valley’s Pied Piper Site
How do you know when a new show is about to become the next cult hit? When the obsession over it starts to take over the social web. But when that happens, production companies have to be ready to...
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4 Hilarious Parodies of Branded Content
Engagement metrics are, and will continue to be, the best way to measure how the public feels about your content. But sometimes, Excel feels like a prison with all those cramped cells. A much easier...
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The 2014 Brand Response Awards: Celebrating the Content That Turned Backlash...
Brands create bold campaigns because they want to spark discussions and align themselves with causes they believe in. But for every strong opinion, there’s an equally passionate opposing argument,...
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Behind Oscar Mayer’s Bizarre Yet Delightful Bacon Content Campaign
With the exception of staunch vegetarians, most people love bacon. People love Kevin Bacon. People love things that are scented like bacon, shaped like bacon, or topped with bacon. We’re bacon...
View ArticleA Ghost Town Worth Visiting: Why and How Content Marketers Should Use Google+
How is it possible that the company behind the most successful search engine is responsible for the most confusing social network? If you’re like most marketers, you’ve dabbled on Google+, but don’t...
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4 Pieces of Awesome Content That Revamped Stale Brands
There’s no greater challenge than “rebranding.” Just ask a presidential hopeful. Companies invest a great deal of time and effort into shaping not only what their products look and feel like, but also...
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